MiXi champions circular innovation through reimagining existing processes, products, and systems for sustainable solutions. It bridges the gap between linear and circular economies, offering services and programs that connect companies, investors, and startups. MiXI's collaborative approach integrates digital solutions, optimizes logistics, and enhances operations to drive regenerative resource utilization in Europe.
We refined the typography and emphasized the connections between the letters, symbolizing the interconnectedness MiXi fosters within its network. The vibrant blue hue chosen as the primary brand color represents the dynamism and clarity of MiXi's mission.
To further distinguish the three key sectors MiXi engages with—Investors, Startups, and Companies—we introduced a color-coding system. A focal point of the website is the captivating hero animation, which encapsulates MiXi's core purpose. The animation illustrates the transition from a linear economy to a circular one, highlighting the transformative impact of MiXi's work.
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