New Zealand Starts Here is a website designed for travelers at the early stages of planning a trip. Its goal is to deliver travel information visually instead of in the more customary long form articles. The target audience is a focused subgroup of 400,000 travelers annually who spend more than two weeks in the country.


All the information was organized into logical groups in order to be able to deliver it in a way that is easy to understand.

A mobile first approach was applied from the early sketches and wireframes in order to design a naturally responsive website.

Maps were designed specifically for this project to fit in perfectly and show only relevant information.

Maps were designed specifically for this project so they would perfectly fit the style and focus only on relevant information.


Where possible words were replaced by visuals to strengthen the market differentiation of the product.

The unique design style was carried throughout the product, down to the site's smallest details.