5
min read
Published on
November 24, 2024

November 2024: Innovation in Motion

Polar Updates
November 2024: Innovation in Motion

This month’s Polar Update is packed with exciting developments! From our growing presence in the Finnish startup ecosystem to our blog on reimagining product animations, we’re celebrating creativity, collaboration, and impact. We also highlight the recent design refresh of Addressable’s website, a major acquisition milestone for Adaptive Shield, and a reflective look back on our journey designing their platform. Dive in to explore how Polar Hedgehog is shaping innovation across industries.

Project Spotlight Icon

Project Spotlight

Addressable Website Refresh

We’re thrilled to highlight our recent collaboration with Addressable, the leading Web3 growth platform that drives super-targeted user acquisition through on-chain data and AI. This website refresh embodies their cutting-edge approach to marketing in the Web3 space, with a design that reflects their innovation and forward-thinking ethos.

Our updates focused on creating a clean, modern, and user-friendly experience. We enhanced the glow around buttons and emphasized accent colors for a vibrant feel while removing shadows to achieve a flat, contemporary design. A darker gray was introduced for text, improving readability and giving the CTA section a distinct and impactful look.

To enrich the experience, we added interactive carousels powered by Splide JS and seamless animations throughout. Behind the scenes, we revamped the CMS system to streamline content management and scalability. One of the standout additions is the Learn Hub, a centralized resource for blogs, case studies, news, and updates, providing visitors with easy access to Addressable’s expertise and latest insights.

This refresh not only modernizes Addressable’s online presence but also supports their mission to revolutionize Web3 growth with precision and innovation.

Announcements Icon

Announcements

Our Finnish Adventure Continues!

We're excited to share that we've been expanding our presence in the Finnish startup ecosystem! This month, we had the pleasure of conducting our "Investor Deck Essentials | Design for Impact" workshop for an amazing group of startups from Terkko health hub, Health Incubator Helsinki and YScience pitching competition finalists. We shared our experience and practical tools for creating impactful investor presentations, empowering these innovative teams to enhance their pitch decks independently. (Stay tuned for our next month's Polar update where we'll dive deeper into our workshop content and the art of crafting successful investor decks!)

The excitement didn't stop there - our Co-CEOs, Daniel and Mor, continued our Finnish journey at YScience and Slush conferences in Helsinki, where we were proud to be among the official partners of YScience pitching competition! Alongside our wonderful collaborations with MIXI and Terkko, these events were perfect opportunities to connect with amazing Finnish startups and marked another milestone in strengthening our ties within this vibrant tech community. Looking forward to the next chapter of our Finnish story!

Our Blog Icon

Our Blog

Product Animation: Beyond Basic Screen Recording

If you’ve ever struggled to showcase a complex tech product with just a simple screen recording, this article is for you.

In today’s world, where products are more sophisticated than ever, traditional demos often fall short of communicating value. This blog dives into how product walkthrough animations can transform the way you present your product, guiding viewers through key features and creating engaging, easy-to-understand narratives.

What You’ll Learn:

  • How animations clarify complex workflows and features.
  • The art of adapting screen designs for smooth transitions and maximum readability.
  • Real-world examples, like Bananaz.ai and Addressable, where product animations brought value propositions to life.
  • Why balancing creativity with authenticity is key to driving user engagement and adoption.

Whether you’re in Cybersecurity, Web3, Health, or developing a SaaS solution in any tech-driven industry, this blog will inspire you to rethink how you tell your product’s story.

Worthy Mention Icon

Worthy Mention

CrowdStrike to Acquire Adaptive Shield

We’re thrilled to share a major milestone for one of our long-time collaborators, Adaptive Shield, who has been acquired by CrowdStrike! This acquisition marks a transformative step in the cybersecurity landscape, as CrowdStrike aims to become the only platform to unify cloud and identity security with integrated SaaS protection.

At Polar Hedgehog, we had the privilege of working with Adaptive Shield throughout their journey, crafting intuitive and user-focused UX and UI solutions that played a role in showcasing the sophistication of their SaaS Security Posture Management platform.

Adaptive Shield's integration with CrowdStrike’s Falcon Platform will provide industry-leading protection against identity-based attacks across hybrid cloud environments. Their innovative approach to SaaS security has positioned them as leaders in the field, and we couldn’t be more proud to have been a part of their story.

As they join forces with CrowdStrike, we look forward to seeing the next chapter unfold, and we’ll be cheering them on every step of the way!

AIcebreaker Icon

AIcebreaker

Process of ... Icon

Process of…

Blast from the Past Icon

Blast from the Past

Our Journey with Adaptive Shield

Designing a SaaS Security Platform from Concept to Platform

Following Adaptive Shield's recent acquisition by CrowdStrike, we reflect on our 5-year journey as their product design team. We witnessed and supported their evolution from an initial concept to a leading cybersecurity platform in the industry.

Early Stage Partnership

Our journey began even before their first developer joined the team. Working with the founders, we helped create an MVP that enabled them to validate their solution and acquire design partners. We developed their logo, which remains relevant today, and the initial MVP we designed grew organically into their current platform.

Scaling User Experience with Product Growth

When the product evolved into a broader platform, we adapted our design approach accordingly. We ensured specifications and designs accommodated a larger system while maintaining consistency across all product areas. Our deep knowledge of the product enabled us to work efficiently with their product leads and offer various solutions. When innovation was needed, we drew inspiration from competing products or created revolutionary solutions where Adaptive Shield pioneered beyond existing market solutions.

Enduring Design System & User Feedback

The product's look and feel, established early on, proved durable even as the product scaled significantly. Through extensive feedback from customers and partners via product managers, we continuously refined the platform. Today, user experience and ease of use consistently rank among the top advantages of Adaptive Shield's platform as you can see on Gartner and G2.

Conclusion

Our five-year journey demonstrates the value of consistent, long-term design partnership in building successful SaaS products. The durability of our design decisions, ability to scale, and commitment to user-centered iterations have contributed to a product that continues to receive praise for its usability and effectiveness.

Tip of the Iceberg Icon

Tip of the Iceberg

6
min read

September 2024: Redesigns, Revelations, and Rebranding

6
min read

August 2024: Collaborative Creativity

5
min read

July 2024: Fast-Track Creativity

7
min read

June 2024: Designing the Future of Health Tech

5
min read

April 2024: Designing for a Circular Future

5
min read

March 2024: Introducing Polar Updates